Building an employer brand and job advertising

Building an employer brand is the process of creating a positive and attractive image of the company as an employer on the labour market.

Brand building

When building a strong employer brand, we focus on creating and promoting the company culture, values, work environment and employee benefits that will attract and retain top talent. An important aspect of this process is the use of different media platforms to reach a wide range of potential candidates. Through appropriate promotion, the company can attract the attention of potential candidates and present them with the attractiveness and uniqueness of the work environment, while at the same time emphasizing the opportunities for growth and development in the company.

Job advertising strategy

With a proper job advertising strategy and quality presence on social networks and other media, a company can establish a strong relationship with the public to build trust and attract top talent. When potential candidates identify with an organisation's values and recognise its attractiveness as an employer, they are much more likely to choose to work for the company.